Friday, 16 February 2018

Existing Product Research

RUN LOLA RUN


    
The genre of this art house film is crime drama. From this, it could be argued that this film is both targeted towards teenagers both male and female most likely between 13 to 18 not only because this genre is usually targeted towards this age group but also the fact that even though the main protagonist is female the male also has an important contribution that could also make males' interested. However, the age rating according to the BBFC is a 15 because of the drug use. In addition, due to the unique editing style this makes this a niche film creating a new form of action. 
In this scene we see fast paced editing used through the short cuts to form a sort of montage that increase the suspense and the tempo of the sequence. This is also reinforced by the mise-en-scene. The lighting in this particular scene first starts with natural high key lighting which is used to establish the difference in the immediate change from the outside to the television screen. Similarly, how in the room, the slight shadows in the room hint to the audience to the shift of the mood. Furthermore, through the actors and props this sequence conveys the narrative through the facial expressions and body gestures we can see that both characters at the beginning of the montage are frustrated which is emphasises when props such as the card and telephone are thrown aggressively. 
A key theme running through this scene is the aspect of having limited time. This is clearly portrayed through the camera work and editing style. Within the first fifteen seconds we can see a high angle shot that both only establishes where the character is but also portrays his emotions of frustration. As a result of the camera work, anticipation is created from the continuous change between medium shots, close up and extreme close up. One example being, the dominoes and the constant shot cuts of the clock back to the main protagonist. Moreover, the spinning shot and fast cut editing only intensifies the scene which allows the audience to understand the situation the main protagonist is in. The fast cut editing allows the audience to visually see what is going through the protagonists mind the transition between real visuals and animation is done subtly. The continuous shot from when the run first begins to focusing on another character to distract the audience from the transition until it has been made. This is effective in the way that it gives the audience another perspective to look at the characters in as well as allowing the audience to meet characters that are only shown as an animation. Even though, the form of animation is used it still creates a form of tension that is needed to keep the audience interested. In addition to this, the many establishing shots of the protagonist. Another use of quick editing used uniquely, is the short shots of what is to happen in the future. There is not much of a sound bridge however; the sound of the dominoes falling as well as the ticking of the clock reflects the action of the film. These sounds are also complemented by the fast paced music.

LA HAINE








La Haine is a French black and white art house film set in 1955, which focuses on a social political message about the French society at this time. The genre of this film would be mainly crime but also drama. The age rating for this film is a 15 which I would agree with as well as young adults. This is supported by the BBFC, this film is a 15 because of the drug use, strong violence, and other content. I personally believe that this would be the best target audience for this film as it would be relatable to this age group due to the themes on youth, friendship and violence. As well as this, La Haine may also be mainly targeted towards males rather than females. Evidently, this niche film is different from others due to its use of black and white rather than the mainstream use of colour. Interestingly, the scene starts with the time of the moment where there protagonists are which hints its significance to the audience. Even though the film is black and white, high key lighting is still shown as there are no harsh shadows on the characters. With that being said, this changes the further the clip continues as the shadows become slightly darker to mirror the narrative. From the costume, it is clear to see that this was made to signify youth as they are in hoodies and trainers, others may interpret this in a stereotypical way in that they are involved in violence. Their friendship is reinforced through the actors’ facial expressions-yawning, no aggression and also their body language. Nevertheless, we see a shift in the mood when the prop of the gun is shown however, no violence occurs until later on.                      
The first shot shown is a close up that can show the relationship between the two characters which is followed by a medium shot, this gives allows the audience to understand their friendship also shown at the ending of the scene. The medium shot fuels the anxiety the audience feel as the other characters are slight in sight signifying that other events will take place. The fact that this immediately cuts to the two characters in the background, implies their continuous significance to the narrative. The use of a cowboy shot causes the main focus to be forced on the violence and the pace of the characters that only seems to speed up. Shifting, between the cuts of this face to his running legs, the audience are able to see the gun foreshadowing violence through the action codes. The sound reflects the point of the scene when the mood is calm the sound of birds helps to complement the state of calmness, in contrast to, the diegetic sound of the gun shot which is followed by dead silence. The sound bridge between the beginning of the scene where the sound of ticking is heard indicating the importance of time. This contrast with the clear distinction of the ending where the ticking only gets louder hinting to the audience as to what is going to happen next which is conformed when the screen goes to black and a gunshot is heard. This ambiguous ending allows the audience to imagine what happened next.

ETERNAL SUNSHINE OF THE SPOTLESS MIND





The genre of the arthouse film Eternal sunshine of the spotless mind is a science fiction and drama. The age rating according to the BBFC is a 15 because of the explicitly. I would agree to this age rating due to the fact that the film is about themes that those younger may not understand the themes as well has having some of the content only suited for 15 and older. This particular scene has been shot in an interesting way.
The camera shots at the beginning cuts to different shots quite instantly however, not fast enough to be fast cut editing but almost as a point of view shot. This is followed by a medium shot of both characters. The camera work is shot in a way to signify privacy and secrecy which gives the audience voyeuristic pleasure as it allows the audience to have a forbidden insight into the protagonist’s world. The continuous use of medium shot reinforces the importance of these characters. Additionally, there is a use of slight blurring also emphasises the idea of memory and fantasy. Meanwhile, the books in the library are slowly losing colour which is evident in the end where the main protagonist (Joel) is alone and all the books in the library have slowly turn white to highlight the end of the memory.


DONNIE DARKO

Donnie Darko is a 2001 Sci-fi thriller film. Due to this, it could be considered both males and females would be attracted as an audience, most likely between early teens (15) to late teens and young adults. This film is targeted towards young teenagers and young adults as a result of the fact that these age groups are mainly targeted by mainstream films therefore; this opens a new platform for these young people to find an interest in niche arthouse films. Additionally, the film allows the audience to understand the wider concepts of the film that focuses on real life issues such as depression shown through the protagonist Donnie Darko.

In terms of mise-en-scene the low key lighting helps produce a dark, tense atmosphere which also reflects the narrative. The camerawork is mainly close up and medium shots. Instead of an establishing shot that is usually used to set the location which in this case is a theatre, a close up is used as an alternative which directly pans down to the two characters paying for the tickets. Additionally, there is also a slow motion effect through its editing to signify its importance to the audience also shown through the slow zoom. The medium close up reinforce the intimate relationship between the two characters. Seeing as the main focus is Donnie Darko, each shot reflects the tense atmosphere which is also complemented by the sound bridge. The non-diegetic sound makes the audience aware of the atmosphere which also complements the diegetic sound from the horror film playing. The slow paced dialogue also reinforces the mood- dark and tense.

IT FOLLOWS







The genre of the arthouse film It Follows is a mystery thriller. The BBFC rated this 15 which I would agree to due to the restricted content mainly due to the main narrative. The slow motion uses at the beginning of the clip creates a tense atmosphere for the audience which is complemented by the non-diegetic soundtrack. The distinctive handheld camerawork used helps to intensify the tension. This is evident in the medium close up on the protagonists legs that are rapidly running up the stairs. This is also reinforced by low key lighting and also through the mise-en-scene. The actor’s facial expressions contribute to the apprehensive atmosphere. The medium shot is another aspect that adds to the suspense. It allows the audience to experience the same fear as the protagonist (voyeuristic pleasure). The anticipation of what will happen next is high. When the footsteps are audible, this once again picks up the momentum. This is contrasted when the sound is cut off as well as the scene to a calmer one however, through the medium shot the main protagonist is also seen allowing the audience to see two scenes at once.